Soccer federation hunts for PR agency to boost profile of women’s league

Football Federation Australia is looking for a PR company to raise the profile of women’s soccer.

The winning agency will work on a campaign to help the launch of the new season of the W-league, starting in October and running through to February.

An FFA spokesperson told Mumbrella: “Women’s football in Australia has a substantial player base, a strong domestic league and a world class national team.”

“Capitalising on the many fantastic stories, teams and individuals women’s football has to offer is a key priority for FFA and one that needs the attention of a wide reaching media engagement process.”