Ten’s Rugby World Cup broadcast brings 274,000 metro viewers on Friday night

Despite being the only free to air sports broadcast on Friday night, Ten’s 8:30pm broadcast of the Rugby World Cup match between Australia and Georgia delivered just 274,000 metro viewers. Combined with the regional markets, the Wallabies received 416,000 viewers. The network’s only program to have cracked the top 15 programs was The Project at 6:30, which attracted 344,000 metro viewers.

Ten came in behind the ABC in audience share, earning an 11.1% share for its primary channel and a 17.1% share for the network, compared to the ABC’s 11.4% and 17.4% channel and network shares, respectively.

ABC News earned 574,000 metro viewers, followed by Gardening Australia and British drama Keeping Faith, with 475,000 and 298,000 metro viewers.

The Wallabies vs Georgia match was the only FTA sports broadcast on Friday night

Seven won the night, thanks to Seven News, Better Homes and Gardens and The Chase. Seven News at 6pm and its 6:30 news offering, which airs as Today Tonight in some markets, topped the overnight rating figures with 848,000 and 779,000 metro viewers.

Better Homes and Gardens delivered 536,000 metro viewers. The Chase at 5:30pm earned 514,000 viewers and the 5pm episode received 315,000 viewers.

Seven’s broadcast of the Disney live-action film, Maleficent at 8:30pm on its primary channel received 350,000 metro viewers.

The Seven Network’s share for the evening was 31.2%, with a primary channel share of 19.6%.

Nine won the key advertising demographics for the evening, topping the 18-49s with its 6pm Nine News, and the 25-54s with Nine News at 6:30pm.

Love Island continued on Friday night for Nine, delivering just 191,000 metro viewers. After premiering to 494,000 metro viewers on Monday night, the program declined to 357,000 in its second episode, 290,000 for its third and 240,000 metro viewers on Thursday night.

Nine’s network share for the evening was 25.7%.


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