The pink ponies case study
There is an art to creating an advertising awards entry video. A ridiculous, stupid art which makes every obvious decision an insight and every minor element of doing your job a breakthough.
As the Canadian agency John St demonstrates beautifully.
Credits:
- Agency: john st.
- Creative Director: Angus Tucker, Stephen Jurisic
- Art Director: Andrew Livingston
- Copywriter: Simon Bruyn
- Agency Producer: Michelle Orlando
- Production House: Sons and Daughters
- Executive Producer: Dan Ford
- Line Producer: Belinda Struminger
- Director: Andrew Livingston and Simon Bruyn
- Director of Photography: Pete Sweeney
- Audio House: Vapor Music Group
- Audio director: Joey Serlin
- Audio engineer: Julian Rudd
- Edit house: relish
- Editor: Chris Murphy
gold!
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This is classic! And makes us all look ridiculous for our campaign case studies. Reminds me of the Santa Brand Book viral that recently went around over Xmas.
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LOVE IT!! I was smirking so widely by the end that the blokes around me thought I must have been viewing something rather more NSFW…
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Absolutely brilliant
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Hey, they stole that format from my PR video blog.
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That was awesome!
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Say no more!
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Screw pink ponies….What Would Jesus Do? https://www.youtube.com/watch?v=-oo7_eFftuM
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