Theory Crew wins Dilmah’s PR account

Melbourne PR agency Theory Crew has been appointed to tea company Dilmah’s roster.

Theory Crew founder and managing director Felicity Grey said she’s thrilled at the creative opportunities the account provides.

“Dilmah is doing incredible things both with its products and philanthropy and we’re proud to be partnering with this iconic brand,” Grey said.

Grey founded the agency in 2012, before serving as managing director at Nuffnang Australia for three years and returning to Theory Crew in 2016.

In addition to PR, the agency also specialises in influencer marketing. Earlier this year, Theory Crew also won the Frank Green, Tilda Rice, Patak’s, Palace Platinum and Fresh Paper accounts.


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