Virgin Mobile launches Tester Team
Virgin Mobile has launched a new initiative where consumers can test out handsets in exchange for video reviews. The announcement:
Sydney, 26 November 2012 – Virgin Mobile today launched the Virgin Mobile Tester Team, a new customer initiative, where selected customers will have the opportunity to test out the latest handsets in exchange for producing a two-minute video review. Recent research reveals that online consumer reviews are the second most trusted source of product information, only behind information received from friends and family[1]. Aussies looking to purchase a new handset will now be able to also turn to Tester Team reviews for content they trust.
The Virgin Mobile Tester Team program is open for all Virgin Mobile Australia customers who can nominate themselves via a dedicated Facebook tab and on Virgin Mobile’s website. The successful Tester Team participants will be sent the latest handset to test drive and asked to review the phone model’s pros and cons via a two-minute video that will be uploaded to Virgin Mobile’s YouTube page and the Tester’s own social media channels. They then get to keep the handset.
The initiative follows the trend on YouTube forusers to upload videos of themselves, documenting the unboxing process and revealing the moment of newly purchased, must-have technology products and the increasing popularity of these clips. Consumers can follow the conversationfrom The Tester Team participants, who will be encouraged to post their owntech tips on Twitter, using the hashtag #virginmobiletester.
Commenting on the new initiative, Virgin Mobile Marketing Director, David Scribner said: “The customer experience has always been at the core of everything we do at Virgin Mobile. We care about what our customers think, so who better to review our products than those who use them. By asking real people – our customers – to review handsets openly means people are getting a fair and honest review by everyday people, not just the technology pros.”
Recognising the value of peer endorsement, Virgin Mobile is excited to provide real reviews from real people via the Virgin Mobile Tester Team.
David continued, “The Virgin Mobile Tester Team is just one way that Virgin Mobile is putting control in our customers’ hands, providing reviews that reflect how our customers actually use their phones on a daily basis. We have one million Virgin Mobile customers who are in fact handset experts, so who better to review our handsets than our own passionate customers.”
To find out how you can be part of the Handset Tester team or to check out reviews, visit www.virginmobile.com.au/tester-team.
Source: Virgin Mobile press release
