Blindfolded sheep farmers in ad for Pfizer

Blindfolded sheep farmers are the creative idea behind an ad for Pfizer Animal Health.

“Don’t be blind to the effects of arthiritism” warns the narrator in the ad, created by rural and healthcare agency H&T.

The TVC follows on from past campaigns ‘swear jar’ and ‘sick bed’ for dairy and beef cattle farmers.

Tony Northam, MD of H&T said: “The Eryvac vaccine can protect against the debilitating effects of lameness in lambs, and this TVC campaign helps create awareness of the issue so that sheep farmers can protect their flock, and their livelihood.”

The campaign runs until Spring.

Art Director: Kevin Tierney
Copywriter: Ben Webster
TV producer: Sue Seldon
Director: Jason Wingrove – Engine,
Account Service:  Nicole Tyzack
Client:  Greg Johnson, Peter Gordon – Pfizer Animal Health.


  1. JohnW
    11 Jul 12
    8:59 pm

  2. Hey, this has been up all day and no comments? It’s great, meaningful message, well written and well shot and great talent – top notch and very engaging. Then, I have worked on sheep drench as an account director in the past. Its not FMCG, its not fashion, its not airlines but that’s no reason for Mumbrella agency commentators to ignore good creativity, in any category. Keep up the good work H&T. Baaaaaaaa …..