News

Eddie McGuire to host Triple M’s Melbourne breakfast show

Triple M’s scheduling shake-up is continuing with Eddie McGuire returning to radio to host the Melbourne breakfast show.  

The Channel Nine presenter and former CEO will be on air from Monday as part of a blokey, sports-oriented panel also featuring former Western Bulldog Luke Darcy, sports broadcaster Mieke Buchan, and comedian Tony Moclair,

The station has also tempted Jay Mueller – who formerly handled 3AW’s Neil Mitchell morning slot – across as executive producer of the show, which will be called Hot Breakfast.

Earlier in his career, McGuire called football on Triple M, and he worked on the breakfast show a decade ago. He said: “I suffer from loyalty in a big way so when the opportunity came to have another go with Triple M it definitely sparked my interest. We’ve come up with a formula that’s going to deliver something unique to Melbourne. The name of the game is having an insider’s point of view – if something happens in this town you’ll hear about it on our show.

“There are a lot of opinions and a lot of rumours out there. What we’ll have is the facts, the key players will be guests on our show. We’ll have a fantastic roster of regulars and insiders who can tell us what’s going on.”

McGuire also hinted at changes to the station’s music policy. He said: “We’ll have great music too, some of the old Triple M tracks might have scared people away, we’re not going to disenfranchise our loyal listeners but we’ll broaden it out a bit.”

Austereo Melbourne’s GM Ben Amarfio said, “We’re ecstatic to have Eddie back.”

Triple M’s Melbourne breakfast show has a long way to go, with a share of just 3.7% in the last set of ratings. This compared to 12.5% for fellow Austereo station Fox FM’s Matt & Jo show and 21.8% for Ross Stevenson and John Burns on 3AW.

Yesterday Austereo announced changes to the evening schedule of Triple M Sydney, including the departure of Peter Berner whose last show is today.

Hear the announcement:

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.