WeAreDigital picks up three new clients

Sydney-based digital agency WeAreDigital is reporting a number of new business wins – Mont Adventure Equipment, auDA and Associated Retailers Limited.

The announcement:

SYDNEY, AUSTRALIA, 31 JANUARY 2013: WeAreDigital has won three new clients including Mont Adventure Equipment. Mont enjoys a reputation for innovative design and dependability with their large product offering, achieved through an ongoing commitment to function, quality and performance and have been awarded multiple design marks and patents.

Karson Stimson, Director of WeAreDigital says “Mont is an incredible Australian brand that we are excited to be working with on the rollout of a major new website to support the Mont brand in the marketplace – both locally and overseas.”

After a highly competitive pitch, auDA, Australia’s industry self-regulatory body for the “.au” domain space recently appointed WeAreDigital to overhaul its digital presence and give it a fresh approach with a solid user experience.

With multiple stakeholders and a huge amount of content to integrate, the digital rollout will ensure efficient and integrated experiences are designed and served to the number of different user groups that interact with the auDA business. Improving the accessibility to the service, auDA also aim to raise their profile by offering industry best practice navigation systems and dynamic, feature rich content.

“This is a great challenge for our design and UX teams and they are eager to create a dynamic yet simple website that helps build the auDA brand and experience for its users.” Karson Stimson, Director, WeAreDigital. The new site will be live in Q2 of 2013 and will integrate social media channels and a mobile optimised version of the site for tablets and handheld devices.

Off the back of a string of wins including B&T 2012 Specialist Agency of the Year”, the WeAreDigital team capped off a big 2012 with being put in charge of rolling out several eCommerce sites for the Associated Retailers Limited (ARL) group. ARL is one of Australia’s largest independent retail groups and a prominent force in the Australasian retail scene with over 700 retail doors and sales over $500 million.

Established in 1959, the group consists of retail brands brands including ToyWorld, SportsPower, Sportscene, Mensland, Compleat Angler and Camping World.

Dale Cleaton from ARL comments, “”The next stage of our group’s growth and development into digital needed a sound and experienced partner. We are very confident we have made the right choice having WeAreDigital helping guide us through this very exciting chapter for the business.”

Source: press release

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