US giant Cox Automotive launches Autotrader in Australia

November 28, 2018 9:45

Car trading market Autotrader, owned by US giant Cox Automotive, has officially launched in Australia.

The company plans to launch a campaign across TV, print, digital and out of home to promote the new service having appointed Saatchi & Saatchi Sydney to handle its creative and branding duties in August.

Cornelius joined Cox Automotive in October as the company ramped up its Australian operations

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Autotrader Cox Automotive Shaun Cornelius

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US giant Cox Automotive launches Autotrader in Australia

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