Opinion

How can we save the ad industry? Don’t be advertising 37

Were there any real winners in the last TV ratings year? 3

Starting an agency will make or break you 15

Use it or lose it – data alone is no loyalty-maker

The questions clients & agencies should ask about the MFA transparency framework 1

A guide to the Paris climate change talks for marketing and communications people 6

Divergent approaches to corralling native in the wild tests which approach will be right 2

The data doesn’t show that the mummy blogger era is ending anytime soon 3

Can better data help agencies overcome transparency issues?

Mummy blogs aren’t outdated, they are evolving for the modern media landscape 9

A plate of media redundancy schadenfreude, but whose fault is the bitter aftertaste? 14

Why are agencies so bad at handling their own reputations in a crisis? 2

Should you sponsor the 2018 Commonwealth Games?

Ad Blocking: Can the digital disruptors take their own medicine?

A slow motion car wreck: The unravelling of Droga5 Sydney 64

Don’t look back… something might be gaining on you

Australia’s successful arts community offers a lesson to adland and creativity’s future 4

Diversity and creativity – the time for a collective solution is now or it’s just another Groundhog Day 18

Leo Burnett Sydney CEO’s open letter on equality debate 24

Disproportionate coverage of Paris attacks is not just the media’s fault 4

What if the #YourTaxis ‘fiasco’ is actually good social media, not bad? 11

While Rome burns, we are busy building a new city 2

Leo’s Friday afternoon tweets highlight the industry’s problems with equality 17

Why I’m discriminating with my new agency’s hires 11

Filmmakers rejoice as Tropfest drops dead 48

Tropfest cancellation bad news for adland as the industry loses a nursery 3

Boys’ club: The ad industry’s secret shame 20

Five unspoken truths getting in the way of gender equality 53

Radio bosses: Rove and Sam marketing to start next year, Hughesy and Kate to get makeover

Ad tech marketers have valid opinions too 1

How I helped a medical victim tell her story 5

Credit where it’s due: David Gyngell

Five things to know about the new CEO of Nine Hugh Marks 3

Family a fitting epitaph for Neil Lawrence in his last work for Qantas 2

Thumb-stopping creativity: How to win the three second audition 2

Defining branded content: Does anyone really care? 3

Should SBS be launching a competitor to existing cash strapped gay press? 5

News Connect: How News Corp’s data-driven partnership with Quantium works

Does the rise of social media signal the death of the professional creative? 15

Sorry Twitter, as much as I’d like, my heart does not belong to you 4

Radio break down: Fear and loathing the ads of Las Vegas 6

Letter to the editor: FreeviewPlus is growing all the time, anything else you hear is hearsay 18

The telco ‘triple play’ wars and not subscription video services will reshape the media landscape 8

Rugby World Cup sponsorship showdown: Australia v New Zealand

You wouldn’t buy a different TV set for each network, so why aren’t they collaborating on mobile streaming? 7

What Aussie men really want online 6

Publishers – ditch the supermarkets and go back to newsagents as the magazine specialists 1

Finally – a media company that understands the best number of brands is one 5

Can Jaimes Leggett help the Communications Council beat its existential crisis? 3

Paranormal Activity’s marketing just kneecapped their latest release – twice 4

Credit Where it’s Due: Fiona Jolly 1

The millennials are important – but what about the millions? 3

How Seven has pivoted its message to the online video market 3

Airbnb’s disastrous tax ads are a lesson in bad brandvertising 5

The Bachelorette spoiler: When viewers are collateral damage in a billion dollar media war 14

Apple flips its way into the news cycle 6

The long awaited Ten-Foxtel deal means a third 800 pound gorilla has entered the jungle 10

Facebook’s unfair advantage on TV 26

Bruce Gordon’s gambit on Nine gives WIN a short term and long term advantage

The secrets of the Fast Starters 4

Q&A with Red Guerilla’s Nigel Hickey: ‘If the client doesn’t feel uncomfortable then it’s probably fairly average work’ 4

Can Slack kill the intra-office email? 3

The television will not be revolutionised: Is Michael Wolff right that the glory days of the TV industry still lie in the future? 11

Why Telstra TV will eat Foxtel 5

Why the drop in illegal movie downloads in Australia? 6

Brands need to earn the right to be on Instagram 1

Righting the Mediacom ship: The challenges facing Sean Seamer 6

Q&A: Mark Heap APAC CEO of Mediacom on the future of the Australian business

The millennial stereotype: tackling generation generalisation 10

Here’s why the Rugby World Cup 2015 man of the match Twitter voting system doesn’t work 5

How Facebook Reactions will change social media 1

The sustainable development goals – why marketing and business need to be across them 3

With great power comes great responsibility: Why we’ve updated the ADMA Code of Practice 1

To win on social media you need fauxthenticity 15

Three ways journalists annoy PR professionals 11

What can we do about community manager burnout? 14

‘Does Social Media advertising work?’ makes very little sense as a question. Now it’s been answered 16

Fighting a new wave of ad-fraud: how to recognise ghost sites? 8

Creating an ‘Innovation Economy’ will be an evolution, not a revolution 7

No wonder Big Coal say they’re losing the PR battle 9

Who won the social media battle between AFL and NRL? 6

It’s time for agencies to cut the shit and embrace the hybrid 17

Three steps to growing your agency without destroying its soul 4

Behind #BieberIsland: How one of the biggest marketing events of 2015 came together 1

Has Woolies found its voice? 8

Australia is beating Silicon Valley on women in tech 1

Kiis boss hints at Melbourne shake up as Hamish and Andy make inroads 4

Uber now needs to move beyond disruption and start working with regulators 10