Staff churn, big rosters and finding audiences: the challenges ahead for media agencies
While 2015 was a big year in the media agency space the signs are 2016 will be even more significant with pitching, staff management and delivery of audience at the fore. Nic Christensen looks at the big issues facing them in 2016.
GroupM’s decision late last year to hire McDonald’s chief marketer Mark Lollback as its new CEO probably didn’t get the attention and commentary it deserved.
The appointment of one of Australia’s most prominent marketers shows exactly where the country’s biggest media agency group sees the battles for the industry in the next few years.
