Opinion

Facebook and Google at war: Is it time to pick sides? 3

Village Roadshow using courts to block pirate sites will achieve little 2

How to avoid insulting Kanye West from your brand’s account 11

Could regional audiences be the missing target market in the era of media convergence? 3

‘No regrets’: ACMA chair Chris Chapman on a decade of keeping the media industry in line

Has the media set up depression as a justifiable excuse for people’s mistakes? 14

Are TV networks packing apples with oranges? How OzTAM’s digital catch-up TV ratings work 2

‘A broad church’: How the new PRIA president plans to reunite the communications congregation 1

Leadership change: What now for Dentsu Aegis, Carat and the media industry? 8

There are too many so-called digital marketing ‘experts’ 10

‘Chooks come home to roost’: What happened to Australia’s biggest B2B publisher? 105

‘The great geoblock of Wollongong’: Bruce Gordon tells Nine to turn off live streaming, but to what end? 21

Molly is lacking as a TV show but millions, including me, are hooked 2

Everyone has an opinion but some are more important than others: researched vs. social 21

Twitter Australia looks to grow up – but can it challenge the might of Facebook and Google? 4

Making a Murderer and the ‘evil’ in good design 2

Emotional marketing, neuroscience and the evolving art of sentiment analysis 12

Tale of the ticker tape: How Woolworths’ recent performance follows its revolving agency issues 13

What if you created a more productive employee base by giving them time off? 9

Making a media mountain from a social molehill – in defence of Aldi’s social media intern 16

An Aussie Thinkbox? Nothing to think about – just do it. But who should helm it? 1

Clarence Mitchell: ‘I approached Madeleine McCann disappearance as a major news story’

Why APN Outdoor’s Olympics sponsorship is a big leap forward for the outdoor industry

Overcoming the hype: the questions marketers should ask about hyperlocal geo targeting 22

Data doesn’t kill creativity, it demands it 4

Stan’s $30m Showtime output deal: Has streaming boss Mike Sneesby ‘burnt his boats’? 13

Streaming wars: Content battles, geo-blocking and telco plays – what next in the Australian subscription video wars? 5

The Death of Reason: Is The Growing Focus on Emotion in Advertising Misguided? 7

Streaming wars: what impact is Stan, Presto and Netflix having on the media landscape? 9

Why your agency needs to go agile to get better results, from staff and campaigns, faster 4

Stripping away the unconscious bias 26

Why big business should steal from start-ups 1

The golden age of Twitter is over 24

It’s 2016. Let’s stop being an industry where girls jump out of birthday cakes 212

Cleo, the magazine that changed advertising 2

‘The big end of town’: Charting M&C Saatchi’s eventful journey to adulthood 8

Coca-Cola’s new global strategy will move the brand backwards in Australia 11

From launch to shutdown in less than one day – the rise and fall of celebrity chat app Sociabl 21

Staff churn, big rosters and finding audiences: the challenges ahead for media agencies

Good and bad advice for businesses thinking of lobbying the Government 2

Why MacGyver is to blame for the lack of mobile ad formats 4

What is Peach? And should my brand be on it? 6

After Opera House evacuation, is it time for media to stop reporting every terrorism scare? 12

Not all awards are born equal 7

Credit Where it’s Due: Helen McCabe 6

Big Bash’s big boom: Will success see its sponsorship and broadcast dollars double? 2

Peak content or peak opportunity? 5

David Bowie – innovator extraordinaire

Will 2016 be the year Australian creativity died? 15

Netflix is everywhere (almost), so what does this mean for local media? 6

Optus’ new roster: Why these agencies? Where are the brands headed? What does it mean for a new CMO? The impact for Telstra 25

How the Melbourne Stars landed Optus as its major sponsor in under 24 hours 3

‘The Oscars of advertising’: Can the Clio Awards parlay its Mad Men fame into more entries? 2

Metrics, magic and markets: How surf brands used Instagram in 2015 4

Dick Smith: a brand battered one too many times 14

Big Bash League should wash its hands of Chris Gayle to avoid tarnishing the brand 33

Welcome to 2016: the year of virtual reality, ad avoidance, the talent battle and specialist PRs 2

By igniting the commercial debate, new ABC boss Guthrie fails her first leadership test 11

The social year in review 3

Podcasts: where people are actually choosing to listen to ads 3

I wish I’d made the Stoner Sloth campaign 21

Tinder’s latest partnership is a strange, annoying match

Why great writing has seen the Star Wars force re-awaken 12

Making climate change sexy…media sexy 3

The sharing economy will envelop brand data 3

Why commercial media shouldn’t fear a Googler at the helm of the ABC 3

Are you too old for social media? 41

The year in publishing: When a surfer punched a shark, Belle Gibson was exposed, Bronwyn took a chopper ride and Turnbull ascended 2

Dream big and live large: A tribute to events organiser David Grant 4

Why doing good is good business 3

Radio bosses: Melbourne set for marketing war; Hit looks to breakfast as Hamish & Andy slip; Macquarie’s concern as evenings freefall 5

Deep or wide? The existential question for business media 4

Being the oldest person in the room 25

Boiling the frog: how Sorrell stalked Singo’s prize for a decade and a half 3

From Chris Mitchell to Boris, life under leaders new and old at The Australian 15

After the Paris agreement the climate has changed for marketing and communications 6

Content delivered at the right time will trump any other marketing 23

Procurement in advertising. Friend or foe? 5

What would aliens learn from our advertising industry? 4

No you don ‘t need an app for that, no matter what the boss thinks 6

Streaming has been getting all the attention but TV is still doing the heavy lifting 14

What does the government’s new innovation focus mean for the media and marketing industries? 1

Why creative directors can be hopeless at hiring 41

Work is no longer a place 16

What are the great Aussie ads of the 21st Century so far? 17

The world game’s handling of the fan crisis is in a world of its own 13

Does Your Dry Cleaner Really Need To Be On Social Media? 9