Opinion

Defining branded content: Does anyone really care? 3

Should SBS be launching a competitor to existing cash strapped gay press? 5

News Connect: How News Corp’s data-driven partnership with Quantium works

Does the rise of social media signal the death of the professional creative? 15

Sorry Twitter, as much as I’d like, my heart does not belong to you 4

Radio break down: Fear and loathing the ads of Las Vegas 6

Letter to the editor: FreeviewPlus is growing all the time, anything else you hear is hearsay 18

The telco ‘triple play’ wars and not subscription video services will reshape the media landscape 8

Rugby World Cup sponsorship showdown: Australia v New Zealand

You wouldn’t buy a different TV set for each network, so why aren’t they collaborating on mobile streaming? 7

What Aussie men really want online 6

Publishers – ditch the supermarkets and go back to newsagents as the magazine specialists 1

Finally – a media company that understands the best number of brands is one 5

Can Jaimes Leggett help the Communications Council beat its existential crisis? 3

Paranormal Activity’s marketing just kneecapped their latest release – twice 4

Credit Where it’s Due: Fiona Jolly 1

The millennials are important – but what about the millions? 3

How Seven has pivoted its message to the online video market 3

Airbnb’s disastrous tax ads are a lesson in bad brandvertising 5

The Bachelorette spoiler: When viewers are collateral damage in a billion dollar media war 14

Apple flips its way into the news cycle 6

The long awaited Ten-Foxtel deal means a third 800 pound gorilla has entered the jungle 10

Facebook’s unfair advantage on TV 26

Bruce Gordon’s gambit on Nine gives WIN a short term and long term advantage

The secrets of the Fast Starters 4

Q&A with Red Guerilla’s Nigel Hickey: ‘If the client doesn’t feel uncomfortable then it’s probably fairly average work’ 4

Can Slack kill the intra-office email? 3

The television will not be revolutionised: Is Michael Wolff right that the glory days of the TV industry still lie in the future? 11

Why Telstra TV will eat Foxtel 5

Why the drop in illegal movie downloads in Australia? 6

Brands need to earn the right to be on Instagram 1

Righting the Mediacom ship: The challenges facing Sean Seamer 6

Q&A: Mark Heap APAC CEO of Mediacom on the future of the Australian business

The millennial stereotype: tackling generation generalisation 10

Here’s why the Rugby World Cup 2015 man of the match Twitter voting system doesn’t work 5

How Facebook Reactions will change social media 1

The sustainable development goals – why marketing and business need to be across them 3

With great power comes great responsibility: Why we’ve updated the ADMA Code of Practice 1

To win on social media you need fauxthenticity 15

Three ways journalists annoy PR professionals 11

What can we do about community manager burnout? 14

‘Does Social Media advertising work?’ makes very little sense as a question. Now it’s been answered 16

Fighting a new wave of ad-fraud: how to recognise ghost sites? 8

Creating an ‘Innovation Economy’ will be an evolution, not a revolution 7

No wonder Big Coal say they’re losing the PR battle 9

Who won the social media battle between AFL and NRL? 6

It’s time for agencies to cut the shit and embrace the hybrid 17

Three steps to growing your agency without destroying its soul 4

Behind #BieberIsland: How one of the biggest marketing events of 2015 came together 1

Has Woolies found its voice? 8

Australia is beating Silicon Valley on women in tech 1

Kiis boss hints at Melbourne shake up as Hamish and Andy make inroads 4

Uber now needs to move beyond disruption and start working with regulators 10

PR professionals say that coming clean is the only way VW might be able to save itself 9

Barnardos’ Irene Saunders: How can an agency be an expert if they’re just briefed by a client?

Wing soaring high but social media still hoping for the Hayne plane to fly 1

The attribution elephant in the corner 1

Newspaper economics – cost now trumps credibility 24

Jargon busting: The ten worst phrases in digital marketing 25

Mamamia has said goodbye to clickbait. It is dead. 40

The creative agency setup is not fit for purpose, so why aren’t we innovating? 34

Ad blockers could be really good for everyone 4

Is the PR industry in need of a re-brand? 2

Why Turnbull should pursue media reform, despite the opposition of Murdoch and Stokes 1

How Sunrise won its globe-trotting gamble 8

Stop using Twitter as the basis for news stories 13

Thirteen things marketers can learn from the All Blacks 2

Apple TV: the ‘game changer’ for the global TV advertising industry 4

What does a Facebook ‘dislike’ button mean for brands? 3

The newer the medium, the worse the media bullshit 15

Four steps to prevent your developer taking over your website 11

Vogue’s Edwina McCann: Unlike some of our competitors, we’re still investing in content 1

Good governance: What does the ‘more saleable’ Malcolm Turnbull need to do to improve government comms? 7

Malcolm Turnbull might believe in media reform, but not before the next election 3

Career coach: Employing interns 3

If the industry wants creativity to be valued, it needs to start valuing its junior creatives 25

Modern marketers need to listen to podcasts 4

The greatest benefits of sport sponsorship lay beyond the TV broadcast

14 ways Buzzfeed found its Australian voice 6

Apple iOS9 opens door to ad blockers – is this a play to get a stronghold on the mobile advertising space?

Droga5 Sydney: a timeline of its work

Droga5: Has the reality finally caught up with the hype? 22

Presto, Stan, Quickflix: You need to come clean on your numbers before it’s too late 7

The rules for marketers engaging with Australian sports fans

What to do if your Facebook page gets hacked 3

Digital advertising. Where did it all go wrong? 27

How to win the public relations talent battle 1

Now’s the time to pay as much attention to the second screen as audiences do 7