Rugby World Cup sponsorship showdown: Australia v New Zealand
As the Wallabies and All Blacks prepare to face off in the Rugby World Cup final Chris Chuck looks at who won the sponsorship battle – Australia or New Zealand.
As millions of Wallabies fans come pouring out of the woodwork this week (even The Daily Telegraph had the RWC on its front cover), with hopes of a glorious win against our great rivals from across the ditch (pronounced dutch in New Zealand). It’s the perfect time to look at the Rugby World Cup and see how it stacks up from a sponsorship point of view.
Coming hot on the heels of the AFL and NRL grand finals and filling the gap before the cricket starts the Rugby World Cup offers the perfect intersection of a beloved local sport being played out on the world stage (something that neither AFL nor NRL can truly offer). It also comes with a massive potential to the upside as seen by those sponsors on-board with the Wallabies and All Blacks, although spare a thought for those supporting the English team.
So with the upcoming match on all our minds let’s pack a scrum and take a look at who is winning the head to head sponsorship war across a few key categories.
