Modern marketers need to listen to podcasts
Podcasting has had a revival in recent times. Here Sam Court looks at what the implications are for advertising.
Ask around at any agency: If you show someone a TVC, they’ll mostly tell you why it’s complete rubbish and what a waste of media investment the campaign was.
It could be a beer ad, banging on about their “rich heritage” even though no punter cares. Or itmight be a supermarket singing at you about how cheap their milk is.
Whatever the category, it’s mostly somewhere between inane nonsense and annoying noise.
“If you show someone a TVC, they’ll mostly tell you why it’s complete rubbish and what a waste of media investment the campaign was”.
Don’t blame the media. Yes, most Tv ads are shit. It’s still a good medium.
Marketers still don’t seem to grasp the concept that they need to make whatever they have to say actually worth listening to.
Mamamia have the best podcasts – you guys should check Out their podcast network
Lucy, that’s a women’s network, isn’t it? Thanks guys.
Forgive the “log-rolling” but we’re all over podcasts and making a bit of a go at it here in Australia. We agree completely with the thoughts shared here and hope that more Australins make and listen to podcasts!! http://www.pidgin.net.au