Vogue’s Edwina McCann: Unlike some of our competitors, we’re still investing in content
With events like this month’s Vogue Fashion’s Night Out, digital editions, a website and brand events, Vogue is more of a brand than a magazine, editor-in-chief Edwina McCann tells Mumbrella’s Miranda Ward.
What are the challenges in editing a title like Vogue?
For a start the job has changed quite dramatically in the last three years and definitely five years. The challenge nowadays is really running a business with multiple and constantly changing revenue streams.
Edwina is incredibly driven to quality, responsible and loyal to the magazine audience.
As the one who has hired (and unfortunately fired) several of these editors, I can honestly say, Edwina is the best editor-in-chief VOGUE Australia has experienced since the magazine was launched in this country. Keep going Edwina. This country need more talents like you.