Children’s charity Good beginnings has used TV advertising for the first time to raise awareness about disadvantaged Australian children and their families.
The animated ad was made pro bono by Captiv8 Productions, media was by Foundation.
Good Beginnings Australia CEO Jayne Meyer Tucker said: “This is a significant milestone for Good Beginnings. We are not well known by the general public and need to increase both our awareness and support through public donations. This is why the creation of a television commercial is so important. Having very little funds to support this, the pro-bono support from Foundation and Captiv8 has been critical.”