Ad watchdog dismisses numerous complaints against Mike Tyson Ultra Tune ad

February 14, 2018 9:47

Numerous complaints to the ad watchdog about sexism, sexualisation and the promotion of convicted rapist Mike Tyson in Ultra Tune’s latest ad have been dismissed.

In a detailed response to the complaints, the brand said: “The advertisements do not promote nor endorse any sexual harassment, or assault. He [Tyson] has been punished for his crime committed over 25 years ago in accordance with the law.”

A majority of the complaints featured in the Advertising Standards Board’s ruling focussed on the inclusion of Tyson, who was convicted of rape in 1992.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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