Children talk about ‘spew bags’ and ‘frantic toilet runs’ in Air NZ Mother’s Day ad

Air New Zealand has recruited young children to read a poem about all the times ‘Mothers really shine’ when onboard flights, in celebration of Mother’s Day this weekend.

Created by Host Sydney, the work is one of the first since Darren Spiller was appointed chief creative officer in January.

The ad shows young children talking about all the moments they drove their mothers crazy on flights, from using handbags as a ‘spew bag’, ‘frantic toilet runs’ and leaving ‘crotches splashed with wine.’

A backdrop for the children is filled with animated drawings which illustrate the stories each child talks about.

At the end of the piece, an Air New Zealand flight attendant joins the children to wish all mothers a Happy Mother’s Day.


  • Client: Air New Zealand
  • Creative: Host Sydney
  • Chief Creative Officer: Darren Spiller
  • Creative Director: Jon Austin
  • Creative Director: Kirsty Gavin
  • Copywriter: Josie Burns
  • Art director: Matt Ennis
  • Head of Broadcast: Kaija Wall
  • Senior Producer: Eleanor Rout
  • Managing Director: Laura Aldington
  • Account Director: Jo Thomasson
  • Account Manager: Andrew Dengate
  • Production Company : Sixty40
  • Executive Creative Director: Simon Robson
  • Director: Boca Ceravolo
  • Design: Fred Venet
  • DOP: Simon Higgins
  • Animation Director: Fred Venet
  • Animators: Luke Carvell, Dom Aldis
  • Editor: Greg Constantaras
  • Executive Producers: Bonnie Law & Will Alexander
  • Senior Producer: Charu Menon
  • Sound mix: Song Zu

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