Dentsu Aegis Network becomes Dentsu International in rebrand

September 29, 2020 10:57

Dentsu Aegis Network (DAN) – the holding group for agencies including Carat, Dentsu X, iProspect, Isobar, Vizeum, and, as of May, Dentsumcgarrybowen – has rebranded to Dentsu International.

The rebrand ends the DAN name, which according to the company was established in 2013, and affects almost 50,000 employees internationally.

While the board of directors have approved the name change, it still requires sign off from the UK Companies House. The ‘Dentsu International’ name is therefore expected to be in use from early October.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.