Tourism Australia appeals to international visitors with immersive video series

Tourism Australia is tapping into the growing need for escapism as it begins to appeal to international travellers once again.

Australia’s national tourism body has released a series of videos, each based on a different colour, which uses 8D sound, an immersive audio technology that makes a viewer wearing headphones feel as though noises from the landscapes are coming from all around them.

The colours, blue, red, magenta, green, black and white, are represented by different natural and man-made landscapes around the country and each take on an emotional theme, such as peace, escape and freedom.