Ensemble’s former creative solutions director Sian Thomas joins Initiative
A week after Initiative unveiled its new brand positioning, the agency has appointed Sian Thomas as head of brand and content partnerships in its Melbourne office.
Thomas joins Initiative from sister mobile solutions agency Ansible Melbourne. Prior to that she was creative solutions director at activations and sponsorships agency Ensemble.
The announcement follows a series of key appointments by Initiative in the past six months, including Melissa Fein as CEO, John Dawson as communications design director, Tristan Burrell as national chief strategy officer, Michael Stanford as chief creative solutions officer, Ian Smith as head of partnerships, Sergio Brodsky as head of strategy for Melbourne, and David Lee as head of digital.
Ansible, Ensamble, Initiative….its all very confusing tracking their brands!!
I think they should all merge.
They could then call themselves Insensible.
Cultural relevance?! Please.
You’ll plan to buy some ads, ask a publisher to produce some content, and then dress it up as “having cultural relevance”. Most clients really aren’t as shallow as Initiative / IPG seem to think.