Ensemble’s former creative solutions director Sian Thomas joins Initiative

A week after Initiative unveiled its new brand positioning, the agency has appointed Sian Thomas as head of brand and content partnerships in its Melbourne office.

Thomas joins Initiative from sister mobile solutions agency Ansible Melbourne. Prior to that she was creative solutions director at activations and sponsorships agency Ensemble.

The announcement follows a series of key appointments by Initiative in the past six months, including Melissa Fein as CEO, John Dawson as communications design director, Tristan Burrell as national chief strategy officer, Michael Stanford as chief creative solutions officer, Ian Smith as head of partnerships, Sergio Brodsky as head of strategy for Melbourne, and David Lee as head of digital.