Ensemble’s former creative solutions director Sian Thomas joins Initiative

A week after Initiative unveiled its new brand positioning, the agency has appointed Sian Thomas as head of brand and content partnerships in its Melbourne office.

Thomas joins Initiative from sister mobile solutions agency Ansible Melbourne. Prior to that she was creative solutions director at activations and sponsorships agency Ensemble.

The announcement follows a series of key appointments by Initiative in the past six months, including Melissa Fein as CEO, John Dawson as communications design director, Tristan Burrell as national chief strategy officer, Michael Stanford as chief creative solutions officer, Ian Smith as head of partnerships, Sergio Brodsky as head of strategy for Melbourne, and David Lee as head of digital. 

The appointment is the fourth ex-Ensemble employee to join Initiative since Fein moved across. 

At Anisble Thomas was responsible for driving growth of mobile and media marketing solutions, while at Ensemble, she worked on formation, scope and effectiveness of brand partnerships, focusing on digital channels.

Shaun Briggs, Melbourne’s managing director said Thomas will be “effective” in he role role as the agency dives into its “cultural branding positioning”.

“She has a strong track record in business success in her previous roles and is a highly creative thinker in the rapidly growing brand and content space,” Briggs said.

Fein said Thomas’ new role will enhance the agency’s client and team leadership, and drive the new positioning.

“We have introduced new talents across all Initiative to help brands connect with people through cultural relevance,” said Fein. “Sian’s skills will help us considerably to ensure this positioning is both attractive and effective in the market,” Fein said.

 Thomas joins Initiative on June 12 and will be part of the Melbourne leadership team.


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