Former top Suncorp marketer, Mark Reinke, to leave finance giant

Mark Reinke, Suncorp’s former group executive for customer, data and marketing, and chief customer experience officer is to leave the business at the end of the month, the insurance giant has announced.

Reinke, who is also a board member of the Australian Association of National Advertisers (AANA), joined the company in 2004 from Telstra and was appointed marketing group executive in December 2013 before taking the chief customer experience officer role in early 2016.

Mark Reinke will leave Suncorp after 14 years

During his later years at Suncorp, his marketing role was expanded to include data management and customer experience with Reinke telling Mumbrella in 2014: “Customer experiences are driving advocacy and brand differentiation and data has become the raw material to support this.

Reinke was given a board advisory role following a restructure last October that saw the group’s consumer-facing roles, including marketing, moved into a new Customer Marketplace unit led by former Microsoft Australia boss Pip Marlow.

Suncorp CEO, Michael Cameron, said in an announcement that Reinke would leave the company on June 1.

“Mark has made a significant contribution to Suncorp over almost 14 years, including in the previous role of chief customer experience officer, as well as other senior roles within the business,” Cameron said.

“He has played a pivotal role in growing the group’s brands, improving customer experience and embedding a strong customer culture. Mark led Suncorp’s data strategy, establishing a single data warehouse and creating the chief data office, which paved the way for Suncorp’s digital transformation.

“I would like to acknowledge and thank Mark for his leadership and contribution to Suncorp, and wish him all the best with his future endeavours.”

The Suncorp statement said Reinke was leaving to pursue new opportunities in both executive and board roles.

Mumbrella has contacted the AANA for comment on Reinke’s ongoing involvement with the industry body.


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