Hardys Becomes Official Wine of Cricket Australia

Cricket Australia has announced a new partnership with Hardeys which is now the official wine supplier of Cricket Australia for the next three years.

The announcement:

Today, Cricket Australia and Hardys announced a new and exciting partnership, with Hardys now the official wine supplier of Cricket Australia for the next three years.

Cricket Australia Executive General Manager – Operations Mike McKenna said “It is very exciting to be welcoming Hardys on board as a silver sponsor and official wine supplier of Cricket Australia. There are some strong links between the two organisations that will make this a successful partnership.”

“Hardys, like Cricket Australia, is a world renowned Australian brand and has experienced success on a global scale thanks to a dedication to quality and by taking great pride in the fruit of their labours.”

Fourth generation Hardy family member William (Bill) Hardy said: “I can’t begin to tell you how thrilled we are to partner with Cricket Australia. Cricket is something that the Hardys family has grown up with like a lot of Australian families, so it’s no surprise that we are excited to welcome the Cricket Australia family into ours.”

The partnership will see Hardys being the official wine supplier sponsor for all key Cricket Australia events and celebration matches. Hardys will also be running a strong national advertising campaign throughout the upcoming cricket season.

Cricket Australia and Hardys are committed to maintaining a responsible relationship with alcohol in Australian Cricket and will continue to invest in communications promoting responsible alcohol consumption through this partnership.

Source: LiquidIdeas media release


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