How Australian journalism works
If you were interested in reading an article about the British TV documentary series 7 Up, you could have read it online via the UK Telegraph at any point since its publication on May 14.
Or you could have given it four weeks and paid $2.30 to read it in The Sun-Herald today, where it occupies a full page of the “news” section.
How Mumbrella works: Publishes two sentences and can’t get the spelling right.
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The Reader’s Digest has had this as their model for decades. That isn’t a criticism – it’s actually kind of a good business … if you could print out bits that were a hit on the web last month and sell the printouts … wouldn’t you?
It worked well for 80 years .. a pretty impressive run for a magazine. Sadly it doesn’t do well in the internet era. It’s basically the print version of a web portal.
Mac
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