Dr Mumbo

How to bring a brand to its knees on YouTube

Welcome to today’s instalment of How Social Media Can Kill Your Brand. Today’s case study? Domino’s. Enjoy.  

According to USA Today:

“Marketers are getting an instant lesson in the dangers of an online world where just about anyone with a video camera and a grudge can bring a company to its knees with lightning speed.”

Update: And here’s the YouTube response from the president of Domino’s USA. Pretty good. (Hat tip: Lucio Ribeiro):


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