iSelect on hunt for new CMO following Geraldine Davys’ departure

Online broking service iSelect is on the hunt for a new CMO following the quiet departure of Geraldine Davys late last year.

Davys rejoined iSelect in July 2016 after a 14-month stint as executive director of marketing at Holden

iSelect CMO Geraldine Davys left the company late last year.

Following Davys’ departure in November, head of brand and communications, Kirsten Craven, was appointed group executive – marketing.

In a statement today about the changes, CEO Scott Wilson told Mumbrella: “We have a strong group of leaders within the iSelect marketing team led by our group executive for marketing together with our head of digital.

“As part of a refresh to our marketing function, we recently appointed creative agency, The Royals, to maintain our leadership as Australia’s top intermediary service across a wide range of sectors. In due course, we look forward to welcoming a new CMO on board at iSelect to drive further success within our marketing team.”

When The Royals was appointed as iSelect’s integrated creative agency, Davys was not mentioned in the announcement with Wilson handling the media duties.

Craven joined iSelect in January 2014 as head of brand and marketing communications. Prior to joining iSelect, Kirsten held roles at GPY&R and Clemenger BBDO Proximity, handling clients including Bupa, AFL, L’Oréal Melbourne Fashion Festival, Defence Force Recruiting and Pacific Brands.


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