Invest in meaningful content to keep customers happy say Australia’s top health CMOs

Adam Thorn

September 7, 2017 12:59

Four of Australia’s leading CMOs have stressed the importance of high-quality content at Mumbrella’s Health and Wellness Marketing Summit.

In a wide-ranging session, SFI Australia’s Michael Aylward, GSK’s Brad Cook, iSelect’s Geraldine Davys and HCF’s Chris Rawlins discussed a series of issues, but all were in agreement teams must focus on providing customers with communication before and after purchase.

From left: GSK’s Brad Cook, HCF’s Chris Rawlins, SFI Australia’s Michael Aylward and iSelect’s Geraldine Davys

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Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

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