Lust Liquor hands its PR account to Morey Media

Lust Liquor has appointed Morey Media to its public relations account.

The brand sells a range of low-calorie, sugar-free ready-to-drink alcoholic beverages, serving the growing ‘health-conscious’ drinker market.

Lust Liquor is a new entrant in the alcohol market

Nick Rowell, co-founder of Lust Liquor, said: “We appointed Morey Media because their media knowledge is exceptional and they have worked successfully with other start-ups, which requires agility and nous. They presented a communications strategy that offered what we believe is needed to drive awareness of the Lust Liquor brand and give our new product the best possible launch.”