Lust Liquor hands its PR account to Morey Media

Lust Liquor has appointed Morey Media to its public relations account.

The brand sells a range of low-calorie, sugar-free ready-to-drink alcoholic beverages, serving the growing ‘health-conscious’ drinker market.

Lust Liquor is a new entrant in the alcohol market

Nick Rowell, co-founder of Lust Liquor, said: “We appointed Morey Media because their media knowledge is exceptional and they have worked successfully with other start-ups, which requires agility and nous. They presented a communications strategy that offered what we believe is needed to drive awareness of the Lust Liquor brand and give our new product the best possible launch.”

Co-founder Marc Lindberg added: “We have enjoyed success in the better-for-you RTD market by growing our audience on social media and through our website, however, we need to compete harder and smarter for the attention of consumers, especially next to the bigger brands, so they know we are the best choice when it comes to a refreshing, low-calorie alcoholic drink.”

In February, Morey Media won the PR account for car subscription service Carly.

Morey Media owner, Jane Morey, said she was excited to add another client to the agency’s list.

“We are really looking forward to being part of the Lust team and driving their next stage of growth as they expand their range. Like Lust, we share a lust for a life and are excited to join them in their exciting adventure,” Morey said.


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