Celebrity chef Manu Feildel is fronting a charity campaign for Plan to raise awareness for starving children in West Africa.
Plan worked with Feildel as well as New Idea editor Kim Wilson, Melbourne film-maker Chris Phillips and photographer Igor Sapina to travel to Niger to report on the crisis and what Australians can do to help.
Coinciding with the launch of the website plan.org.au/stopthehunger, which will include photos and video of the trip, this week’s New Idea features Wilson’s three-page story on the trip.
Feildel will appear on Seven’s Sunrise tomorrow to bring added awareness to the campaign, which was devised by Visual Jazz.
Plan is caring for 12,000 refugees, the majority of which are women and children who have fled Mali into Niger, already one of the world’s least developed nations in the world where half the population is under 15 years old.
The campaign calls on the Australian public to donate, with staggered amounts equaling a different level of response.