Mediacom hangs on to UPI
WPP media agency MediaCom has retained client Universal as part of a global pitch.
The announcement:
MediaCom have retained the Universal Pictures International (UPI) and Universal Pictures Video (UPV) in a competitive pitch against Starcom and phd. MediaCom Australia was an active participant in the global review process and is a top five market for Universal.
The decision to consolidate media agencies was made in order to streamline the way the companies conduct business following the acquisition of Universal from GE by Comcast. Universal have been responsible for multiple box office hits this year with releases including; Hop, Fast Five and the hugely successful Bridesmaids.
Mike Baard, Managing Director of UPI Australia commented,
“Universal Pictures is delighted to continue our relationship with Mediacom. Since we commenced operations in 2007, Mediacom has been an integral part of our business strategy and we look forward to enjoying many more years of mutual success together”.
Toby Jenner MediaCom Australasia CEO said, “We’re thrilled, Universal are a great client, in a great category, supporting great work. Winning new business is one thing but retaining existing clients will always be our priority, we’re looking forward to the partnership developing further.”
Source: Mediacom press release
