Medibank launches new brand position and visual identity in first work from Colenso BBDO

Medibank has launched a new positioning via New Zealand-based creative agency Colenso BBDO, in the first work since appointing the agency as its creative and strategic partner following a competitive pitch.

‘You’re only human’ is the new brand platform intended to reframe how people think about themselves and their health, noting that while we are often critical, humans are incredible feats of evolution.