F.Y.I.

MPG and Media Contacts win Shangri-La Hotels in global alignment

December 13, 2012 11:30

Havas Media has won the global media account for Shangri-La Hotels and Resorts – which means MPG and Media Contacts take on the business in Australia.

In Australia, MPG and its digital sibling Media Contacts are 20% owned by Havas Media, and 80% controlled by Aegis Media.

The announcement:

Havas Media Asia Pacific announces its appointment as the global media AOR of luxury hotel group Shangri-La Hotels and Resorts. The agency has been tasked with handling the media planning and buying for the Hong Kong based hotel group, across all its markets and properties.

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