Mumbrella live blog: Monday, May 19
Welcome to Mumbrella’s live blog, the rolling diary for everything happening in Australia’s marketing and media. For latest updates refresh the page.
Top stories:
- IAB seeks to define news after Buzzfeed battle
- Head of regional Nic Cola set to leave Fairfax
- ABC head of multiplatform Arul Baskaran departs
- Woolworths continues Jamie Oliver push
- Dr Mumbo: The Ferals are Revolting (on social media)
- Nielsen admits Ninemsn video numbers wrong for nine months
- Box office: Godzilla destroys all comers in opening weekend0
7:15pm – How’s about this little doozie for the ride home, Ubisoft’s street hack video scaring the bejeezus out of some unsuspecting punters.
4:54pm – Sometimes a story comes along which gets headline writers all aquiver, and we’re pretty sure the news Godzilla has absolutely devastated the Australian box office with the biggest opening of the year, taking more than the rest of the top ten combines, is one such story.
4:20pm – Fairfax is parting ways with another of its stalwarts with head of local and regional publishing Nic Cola announcing he is set to depart the publisher in June.
3:14pm – Interesting news coming from the IAB today that they’re looking to define what news sites are, after Buzzfeed Australia argued they should be in those rankings.
2:04pm – The ABC has confirmed the man who spearheaded its iView initiative Arul Baskaran is leaving the corporation.
12:56pm – Droga5 has produced what will be one of its final pieces of work for Woolworths as lead creative agency with the new ad featuring Jamie Oliver again, this time in Australia.
https://www.youtube.com/watch?v=36UPXrn3Sqk
12:26pm – It seems Fitzy and Wippa’s naked prank on Samantha Armytagelast week has caused some to question whether it is acceptable to make her do this kind of thing just because she’s a celebrity. There’s more on the Daily Life here.
https://www.youtube.com/watch?v=fMOp8WWsSFE
11:48am – There’s been some judging going on this morning for the Young Lions competition, deciding which lucky young creative teams will get to head to Cannes to represent Australia. However, contestants have to wait until next Thursday to find out whether they have been successful.
10.22am – Origin Energy have a new TV campaign built around the idea of making energy everyday fresh. Read about the campaign here.
https://www.youtube.com/watch?v=i9iDrhGj6bg
9.55am – Nine trumped Seven in the ratings on Sunday night, with The Voice, 60 Minutes and Nine News helping the network to an audience share of 29.4 per cent. Full ratings here.
9.40am – Speculation about the future of Wake Up continues with the AFR’s Rear Window writing that Peter Meakin is expected to announce the axing of Wake Up along with the Morning News and Late News soon (paywall). As Dr Mumbo reported last week speculation about the future of Ten’s breakfast program has been growing in recent days.
9.15am – TV Ratings are in and Nine’s The Voice has come in at just under the two million mark pulling 1.96m last night. Ten’s Masterchef pulled 924,000 while Seven’s House Rules had an audience of 1.27m. More soon.
9.10am – The Morning Update is posted and one of the global stories that amused us is the man put up billboards all over L.A. telling celebrities to stop getting divorced. Yep cause if there’s one social blight you want to focus on it’s that… Full Morning Update here.
8:17am – The Australian Financial Review’s Rowan Dean follows up our piece from last week on new agency Mr Wolf today, but is sceptical about whether a planner-led creative agency will stifle creativity (paywall).
8:05am – Morning all and welcome along. Another busy week planned in the media and marketing world, as well as here at Mumbrella House where judges are busy finalising shortlists for the Mumbrella Awards which will be announced imminently. See more details of the awards, which follow Mumbrella360 here.
With regard to the Nova “naked man in the dark” stunt, would this be as funny if we were reading about some pervert luring an unsuspecting schoolgirl into a public toilet to touch him? I think not.
If the NSW Police can be asked to investigate the Packer / Gyngell wrestle then shouldn’t they be asked to investigate this?
I’m sorry but these kind of sick stunts have gone too far and I will be instructing my media agency to pull our advertising budgets effective immediately.
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I think the Nova prank is up there with similar stuff done by 2day FM in the past – stupid, unoriginal and only funny to morons, but at the same time isn’t not worth getting your panties in a bunch over. Any marketing person that can’t see this for what it as, and consequently will instruct their agency to pull budgets from Nova, is an over incensed idiot.
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Wow……so it’s ok then to treat women in this fashion?
How sad…..
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@A harsh trifle… No, absolutely not at all. But I don’t believe this is a case of ‘treating women’ badly, this would be largely inappropriate whether the same “hilarious prank” (note the intended sarcasm of the quotation marks) was performed on any man, woman or beast. However, I don’t think these guys (or the business they worked for) need to be black-listed by marketers everywhere because they stepped over the imaginary line for a stupid prank in which no one was harmed and by all accounts, Samantha hasn’t taken offence to. If that’s what you’d choose instruct your agency to do then I’d kindly refer you to my previous comment.
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@Wow. You obviously haven’t read the first sentence of my initial post, and as far as briefing my media agency on parameters by which my budgets are invested, I can do whatever I think is in the best interests of my business. If that means pulling budgets or blacklisting media that think that this type of prank is acceptable then so be it. I’m pretty sure that my brand won’t be any the worse off for this decision, perhaps even better off for having taken the stand against it.
In any case you’ll probably have noted that the station has offered it’s apologies and has removed the “offensive to some” video from it’s website. Maybe in response to similar calls from other concerned advertisers….?
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