Australian Party declines to name agency behind ‘homophobic’ attack ad

Bob Katter’s Australian Party has declined to name the ad agency behind its controversial attack-ad on politician Campbell Newman.

Australian Party spokesman Scott Barrett said that an agency had been used to make the ad – which has already prompted more than 300 complaints to the Ad Standards Bureau for being homophobic – but would protect its identity “in the name of commercial confidence”.

Barrett also declined to name the stock image supplier for the ad, which features two still shots of gay men among doctored clips of Newman.

Beneath a story about the ad on Mumbrella yesterday, a poster suggested that the ad might have violated the terms and conditions of use for stock images.

Some picture libraries do not allow their images to be used for political purposes.

But Barrett told Mumbrella: “We followed all the correct procedures. We stuck to the rules for the image supplier we used.”

The images are believed to have been sourced from 123RF, a royalty free picture supplier with no restrictions on use for political advertisers.

Earlier today, Franck Camhi, the photographer who took the shots used in the ad, told the Sydney Morning Herald that he was against the images being used in the way they had by Australian Party.

”I am against the use of it personally and if I can stop it I will,” he said.

However, Simon Moss, CEO of newly launched image firm ImageBrief, suggested that the photographer is unlikely to succeed.

“This is one of the risks of brands/organisations using royalty free images,” he told Mumbrella. “There is little control for the photographer or the licensee to control how and where it will be used. This is a prime example of a bad case of that happening.”

Bob Katter told talkback radio station 3AW today that the images used in the ad was “almost identical” to those used in ‘Rip ‘n Roll’ campaign for the Queensland Association of Healthy Communities, the most complained about ad of 2011. He added that the gay community should “be pleased” by the campaign.

Barrett later told Mumbrella: “The campaign was designed to highlight the hypocrisy of Campbell Newman. The message is getting out there. This is just the first part of where we’re headed. Watch this space.”

Meanwhile, the narrator of the ad, Suzanne McGill, a presenter for regional local radio in Western Australia, has since been taken off air by the ABC, the Herald is reporting.


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