Nunn Media acquires Alley, labels it ‘biggest indie acquisition of the year’

Calum Jaspan

October 12, 2021 9:53

Indepenedent media agency Nunn Media has acquired perfomance agency Alley in a deal which Matt Nunn said offers his agency digital capabilities “all our competitors from an independent point of view, do not have”.

Nunn called the purchase of the “highly successful business” the “biggest indie acquisition of the year.” Mumbrella Award-winning Alley was founded by Nick Lavidge with clients the likes of YouFoodz, Tinder, Reece, Netgear and more.

Alley began in 2014 and now has more than 50 staff across both Sydney and Los Angeles. It was also the recipient of two awards at the 2018 Mumbrella Awards for Specialist Agency of the Year and Data Driven Marketing.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.