Nickelodeon, Fetch, Eventbrite and Splendour to speak at the Mumbrella Entertainment Marketing Summit

Spongebob Squarepants’ enduring popularity will be explored in an exclusive session featuring Nickelodeon’s general manager for Australia, Ben Cox, at the Mumbrella Entertainment Marketing Summit.


Nickelodeon Australia’s Cox will reveal exclusive research underpinning the studio’s marketing strategies for Spongebob Squarepants

Cox will present new research that demonstrates how the animated series built and maintained a dedicated fanbase for the past two decades, revealing the marketing methods that worked.

Coinciding with Spongebob’s 20th anniversary, the session will reveal how Nickelodeon continues to reach audiences both young and old alike through a range of marketing mediums for a character that spans feature films, amusement parks, video games, TV shows, merchandise and more.

The Mumbrella Entertainment Marketing Summit will take place at The Star in Sydney on November 22. Earlybird tickets are available now.

Also confirmed is Fetch marketing director, Sue Brenchley. She will discuss the company’s significant rebrand and how it has managed to create a space for itself in an increasingly crowded entertainment market.

Fetch’s marketing director Brenchley will be exploring the company’s recent rebrand

Brenchley will relive the brand’s journey to position itself as a ‘one-stop’ content platform and reveal how it managed to attract customers who may not have been thinking directly about their entertainment needs. In other words, they may not have known they wanted or needed Fetch.

Meanwhile, Phil Silverstone, general manager APAC of global ticketing and event tech powerhouse Eventbrite, will reveal how the business managed to turn itself into a global player for events and ticketing solutions, with particular success in the Australian market.

Silverstone will discuss the company’s grassroots origins, the marketing strategy that helped it become one of the world’s biggest ticketing platforms and what consumers and brands in Australia wants.

Two new industry experts have also joined the panel on marketing festivals. Matt Langler, group marketing director of Splendour in the Grass organiser Secret Sounds, and Meagan Scott, festivals marketing and sponsorship manager of the St Kilda’s Festival, will complete the line up.

Splendour in the Grass’ Langler completes the festival marketing panel

They will speak alongside Chris Zajko, head of marketing at St Jerome’s Laneway Festival, and Paul Guerra, the CEO of the The Royal Agricultural Society of Victoria, organiser of the Royal Melbourne Show.

Meanwhile, the Anthony Xydis, CMO of ARN, will join fellow radio industry leaders on a panel session examining how the medium is marketing itself amid a tide of fluctuating audience numbers and a surge in new shows.

Challenged by intense competition from streaming sites and podcasts, radio owners face the task of convincing their audiences to stay tuned, while persuading new listeners to switch on. The panel of senior radio leaders will explore how it is being achieved.

The Entertainment Marketing Summit takes place at The Star in Sydney on November 22. Earlybird tickets for the summit are currently available here. Entry into the Entertainment Marketing Awards is also open, with 19 categories across branded entertainment and marketing entertainment brands. To download the criteria and enter, click here.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.