‘Not smart play’: Seven delays launch of Little Big Shots to avoid audience clash with Ninja Warrior
Seven will delay the launch of its program Little Big Shots, arguing it is “not smart play” to split family audiences with Ninja Warrior.
The show was to air on 7:00pm this Sunday, but would have competed against Nine’s Ninja Warrior, which attracted 1.68m metro viewers to its Sunday premiere, beating Seven’s House Rules finale.
On Monday night Ninja Warrior reached 1.604m metro viewers while Tuesday night’s episode pulled 1.470m – giving Nine a 12.7% average audience share lead.
Prior to the launch, Nine’s content boss Adrian Swift said he was confident the show – which is running for three weeks from Sunday to Tuesday, would perform well as a demographic play.
Seven’s new show, starring Shane Jacobson, involves children performing on stage, showcasing their passion.
Angus Ross, director of programming for Seven told Mumbrella: “We want to screen Little Big Shots to the biggest audience possible and attempting to split the family audience with Ninja does not feel like a smart play.”
Seven did not confirm a new launch date for the program.
Bad decision to not show Little Big Shots tonight channel 7. Was so looking forward to it. Very disappointed.
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An apology or announcement from Channel 7 should be forth coming, instead of keeping viewers in the dark. We are continually bombarded with ads, “Little Big Shots” is coming.
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Extremely mad at Channel 7’s decision! I didn’t want to watch ANYTHING else last night except Shane and the Little Big Shots…. Angry as with Channel 7! This will affect my viewing their station from now on!
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Very disappointed with Prime, they could have advised the views Little Big Shots wasn’t going to be on, after all the advertising of the show big disappointment Prime.
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Your post is spot on. We were treated like fools. Channel 7 – you have lost me!
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I cant belive little big shots was not put on air when it attended to be too last sunday . So disappointing….
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After suffering that ad for the past two months I had started to hope that the show had been cancelled completely.
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When is little big shots going to be shown. Kept being put off and now there isn’t any ads
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Shame on you lot!! What about the kids channel 7 ? appearing on the show ???You commercial tv stations r all the same ! Sick of yous ! N stop advertising the program too ! sick of it all ready! Sorry kids!
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We have been watching the previews for little big shots for so bloody long now I am sick of the show and it hasn’t even started. For gods sake either put the show on or stop the hell advertising it
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For gods sake either put the show on TV or stop advertising it. I’m sick of hearing about little big shots coming to Sunday’s. just put it on.
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Please stop the incessant adds for this show.
You know full well it will never go to air.
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Glad little big shots didn’t get air time this week,the ads are bad enough.Nothing worse than precocious children I give it no more than a few weeks on air at best
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Is the frequent airing of ads for the show saying ‘next Sunday” actually false advertising?
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