Seven will delay the launch of its program Little Big Shots, arguing it is “not smart play” to split family audiences with Ninja Warrior.
The show was to air on 7:00pm this Sunday, but would have competed against Nine’s Ninja Warrior, which attracted 1.68m metro viewers to its Sunday premiere, beating Seven’s House Rules finale.
Little Big Shots was set to air this Sunday at 7:00pm.
On Monday night Ninja Warrior reached 1.604m metro viewers while Tuesday night’s episode pulled 1.470m – giving Nine a 12.7% average audience share lead.
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Prior to the launch, Nine’s content boss Adrian Swift said he was confident the show – which is running for three weeks from Sunday to Tuesday, would perform well as a demographic play.
Seven’s new show, starring Shane Jacobson, involves children performing on stage, showcasing their passion.
Angus Ross, director of programming for Seven told Mumbrella: “We want to screen Little Big Shots to the biggest audience possible and attempting to split the family audience with Ninja does not feel like a smart play.”
Seven did not confirm a new launch date for the program.