Nine’s Adrian Swift confident Ninja Warrior will do ‘really well’ as a demographic play

Nine’s Adrian Swift, head of content production and development, is confident Ninja Warrior will perform well across the 25-54s demographic, despite the fact “it’s a hard audience to get to.”

Ninja Warrior – which is understood to be one of the most expensive shows for Nine – unveiled KFC, Advil and Berocca as its sponsors today.

Scott Evennett, one of the Ninja Warrior competitors