Peugeot has launched a new print and outdoor campaign for the Peugeot 308 Touring.
The campaign, created by Arnold Furnace, aims to highlight the vehicle’s panoramic glass roof.
Titled Hitchhikers, the campaign carries the strapline “Let the Outside World In” and shows different outdoor elements trying to hitch a ride in the car.
Tom Spicer, joint national creative director at Arnold Furnace said in a press release: “The challenge with all car advertising is to hero the product and still have room for a creative idea. This campaign strikes that balance well and makes its point with imagination and wit.”
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Arnold Furnace and Peugeot have in the past focused on the upkeep and service of vehicles, picking on ‘down the road’ mechanics, and using dodgy spare parts.
Credits:
Client: Peugeot
Agency: Arnold Furnace
Joint National Creative Directors: Paul Fenton and Tom Spicer
Art Director/Writer: Luke Duggan
Photographer: Alan McFetridge
Retoucher: Cream Studios