Seek taps World Vision for marketing director role

Online employment marketplace, Seek has appointed former World Vision chief marketing officer Maryanne Tsiatsias, as new new marketing director for Australia and New Zealand.

In her new role, Tsiatsias will report into Seek’s managing director for the region, Kendra Banks, and will be responsible for leading the company’s marketing across Australia and New Zealand.  Seek recently appointed former Commonwealth Bank of Australia CEO, Ian Narev, as its new managing director (MD) and chief executive officer (CEO), replacing Andrew Bassat who stepped down as of 1 July. 

Tsiatsias was CMO at World Vision for just over 18 months. Prior to this, she spent 16 years at Telstra in a number of senior executive positions across marketing, products and operations. Tsiatsias also had a short stint as head of brand as AIA between the two roles.

In response to her departure, and a potential replacement, a World Vision spokesperson said: “World Vision Australia has appointed an acting CMO, Scott McLaughlin, and will soon be starting a recruitment process to fill the role permanently.”

Within the past year, World Vision has put both its creative and media accounts out to pitch, the creative account being won by M&C Saatchi in December. The NGO put its media account out to pitch in April, with a $80 charge to access the tender documents, a move which attracted criticism. Havas Media Melbourne is the incumbent, World Vision is yet to announce the result of the pitching process.

Tsiatsias will manage a broad range of marketing capabilities at Seek including B2B and B2C, digital and offline media, customer strategy and insight, data and analytics, creative production and CRM. Tsiatsias was appointed after an internal and external search to fill the role.

Maryanne Tsiatsias

On her appointment, Tsiatsias said: “I am very excited to lead the marketing function for Seek, it is an iconic Australian brand that supports so many Australians and New Zealanders to fulfil their career aspirations. I feel very fortunate to be able to join the Seek team and be a part of an organisational culture that was recently voted the Best Place to Work in Australia.”

Banks added: “We are excited to have Maryanne’s creativity, drive, and customer focus join us at Seek, and her wide-ranging experience will make for a great contribution to our leadership team. Most importantly, Maryanne is an impressive leader, and will be a great culture add to Seek – she is a certified leadership coach and is passionate about diversity and inclusion.”


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