The Mumbrellacast episode some don’t want you to hear
In today's Mumbrellacast episode, go inside the story that sparked a fair bit of argy-bargy in adland.
After Mumbrella journalist Lauren McNamara raised some questions to the independent measurement company, COMvergence, about the validity of its agency billing report, the shit hit the fan.
The team talks about the complaints from major agencies, the scramble to investigate and the several unhappy emails and calls Mumbrella has fielded.
What’s the drama? What are the questions we can’t get answers to? And why should you care?
The team also assesses the first week’s performance of Threads: Meta’s new Twitter killer.
The app has set a new record in the social media space by gaining over 100 million users in just under a week, largely thanks to its bundling with sister app, Instagram. However, as how things with Meta usually go, there is a catch in Thread’s terms and conditions.
Then, we chat with Nova Entertainment’s chief growth officer Adam Johnson and look over the network’s recent report card, fresh off the back of yesterday’s radio ratings.
And finally, Ogilvy PR’s head of editorial, Brian Corrigan, joins the podcast, shedding some light on what a B2B influencer play will look like under the agency’s new offering, Business Influence.
Episode Breakdown
- Media agency billing report raises questions (1:24)
- The first week of Threads (9:51)
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Adam Johnson on Nova’s recent ratings (19:41)
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Brian Corrigan on what a B2B influencer play will look like (37:13)
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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Sounds like only angry calls from one camp. Get over it.
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