UniSuper, AFR, BBC Studios and more join the Mumbrella Finance Marketing Summit as full program announced
Two new sessions featuring UniSuper, BBC Studios and ausbiz among others have been confirmed for the Mumbrella Finance Marketing Summit as the full program is finalised.
UniSuper’s digital lead, personal accounts and product owner – website, Tony Radosevic, will present a session titled ‘Small Steps, Big Results: How Incremental Changes Delivered Unprecedented Growth for UniSuper’.
Tony Radosevic, digital lead, personal accounts & product owner, UniSuper
As competition in the super industry ramps up, marketing and digital teams are finding themselves having to do more, with less.
Radosevic will talk delegates through how UniSuper landed ahead of its digital targets for revenue and funds under management in under two years, implementing e-commerce best practices from unrelated industries, and making small changes at scale.
Also, in a panel moderated by Julian Peterson, managing director APAC at Dianomi, leading finance publishers will discuss if more for less truly exists in finance marketing.
Julian Peterson, managing director APAC, Dianomi
Peterson will be joined by Kylie Merritt, co-founder and managing director at ausbiz; Lyndon Maher, senior director of product at Livewire Markets; head of AFR and fintech at Nine Publishing, James Lees, and Jamie Chambers, VP advertising and distribution, BBC Studios.
Panelists. (Clockwise: Lyndon Maher, Kylie Merritt, James Lees, Jamie Chambers)
In the session, each of the publishers will explain their different advertising offerings and how marketers can ensure that their spend is stretching as far as it can.
Delegates will find out how marketers could be getting more value for the same advertising dollar and whether more for less in terms of advertising effectiveness can exist in the industry.
The conference takes place on 8 June at the Sofitel Sydney Wentworth. You can see the full program here.
Tickets to the conference are available here.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Ausbiz
BBC Studios
Diamoni
James Lees
Jamie Chambers
Julian Peterson
Kylie Merritt
Livewire Markets
Lyndon Maher
Mumbrella Finance Marketing Summit
Nine Publishing
The Australian Financial Review
Tony Radosevic
UniSuper
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