Vizeum wins Jura and Hurtigruten accounts and names Alastair Baker as client lead

Dentsu Aegis Network media agency Vizeum has added two new clients to its roster and hired Alastair Baker as client lead on the BMW account.

Swiss coffee machine company Jura, and sustainable travel agency Hurtigruten have appointed Vizeum as their marketing communications agency in Australia.

Jura is one of two accounts won by the DAN agency

The Jura account was won off the back of a competitive pitch, and the Hurtigruten remit will include supporting the brand’s expansion into the Australian market with media planning and buying solutions across all channels.

Baker joins from the holding group in the UK

Baker joins from DAN UK, where he was head of strategy at Dentsu X and, before that, strategy lead for BMW Group at Vizeum London.

In September, the agency added Kathmandu and Bank First to its roster, before being appointed to Groupe SEB’s account last month, the parent group of cookware company Tefal.

Those client wins follow Ashley Earnshaw being named as CEO in July, one of a number of key staff movements as the broader holding group restructures under CEO Henry Tajer.


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