Missing people sent birthday messages from loved ones in White Grey’s new campaign for Missing Persons Advocacy Network

The Missing Persons Advocacy Network’s (MPAN) latest campaign focuses on ‘ambiguous loss’, the kind of grief suffered by the family and friends – more than 250,000 of them in Australia – of long-term missing people.

‘Missed Birthdays’, created by White Grey in collaboration with production company Finch, is a campaign made up of two short films featuring the family and friends of two long-term missing people – Sydney-based Paul Rushworth and Hobart’s Naz Samson Woldemicheal – sending them birthday messages. The second film launched today, Woldemicheal’s 23rd birthday.