Wavemaker elevates Katherine Williams to national head of SEM
Wavemaker has promoted Katherine Williams to national head of SEM, effective immediately.
Williams first joined the GroupM media agency as search director in July last year and has spent the last 7 months overseeing SEM product and leading the specialist team.
Prior to joining Wavemaker, Williams spent time at Resolution Digital as activation account director, having before that spent five years in New York in roles at Initiative, Heart & Science and Resolution media. She has experience implementing cross-platform strategies i search, social, eCommerce and programmatic in Australia, the UK and the US.
In her new role, Williams will report to the agency’s national head of digital Dru Nho, who joined the agency from his role as Dentsu Aegis Network head of digital for Woolworths Group in October last year.
Williams will also work closely with GroupM head of SEM Agnes Szlahotka and GroupM Services to align and develop best practice delivery of SEM services across all Wavemaker clients nationally.
Wavemaker Australia & New Zealand CEO Peter Vogel said: “Since joining Wavemaker last year, Katherine has had a hugely positive impact on our SEM delivery to our clients nationally. She has been instrumental in the onboarding and servicing of L’Oréal, and has become a key part of the team stewarding the Performance and eCommerce marketing on the account. Her expertise and passion for all things digital will further enable us to bring the combination of digital marketing and analytics into play to positively provoke growth for our clients.”
Williams added: “At Wavemaker, I’m fortunate to work with amazing brands and ambitious clients, as well as smart and passionate colleagues. I’m thrilled for the opportunity to lead the growth of SEM for clients across all our offices, as we continue to deliver outstanding client performance.”
Wavemaker is part of Group M, the investment arm of WPP AUNZ.
Have your say