Woman’s Day moves Royal Baby issue to Friday

An early issue of women’s magazine Woman’s Day hit newsagencies on Friday rather than Monday with a special edition about the pregnancy of Duchess of Cambridge, Kate Middleton.

The announcement:

Australia’s number one selling weekly magazine, Woman’s Day, is excited to announce the special early release of the biggest issue of the year, our Bumper Royal Baby issue, on Friday 7th December.

In this special commemorative issue, Woman’s Day will deliver an in-depth guide for avid fans of the Royal Family, including 16 pages of news on the royal baby that the world has been waiting for.

“Our readers have always been avid and loyal fans of the Royal Family especially during the days of Princess Diana. The wedding of Kate and Wills reignited this passion and once again they’ve become a hot topic. The demand for any stories related to the couple, especially Kate, is incredible. And with this very happy news, the readers are simply thrilled,” said Woman’s Day editor Fiona Connolly.

“Within moments of the announcement, I mobilized the team and we worked around the clock with Woman’s Day’s leading London contacts such as our royal correspondent Judy Wade to make sure we deliver the coverage our readers deserve.”

The Bumper Royal Baby issue will feature royal news including details on Kate’s condition and what a new baby will mean to the monarchy, alongside behind-the-scenes reactions of the royal family to the happy news and insights into the heir’s likely name and birthdate.

“When it comes to big stories, Woman’s Day, Australia’s number 1 weekly magazine, is always first with the news. And there is nothing more exciting than a royal baby. Bauer Media might be a big ship but this is when we come into our own and you see everyone swing into action, from editorial through to the circulation, marketing and retail teams,” commented Woman’s Day Publisher Robyn Foyster.

“This year alone, Woman’s Day changed its on sale date so it was first to hit the stands with its Whitney Houston tribute and the Tom Cruise and Katie Holmes split. So it was natural that we pull out all the stops to celebrate this occasion – and what great timing with Christmas around the corner.”

This issue – dubbed Woman’s Day’s celebration issue – includes the joyous royal baby news as well as a 33  festive Christmas recipes and a 24 page Carols by Candlelight pull-out song book in conjunction with the charity Vision Australia.

Source: Woman’s Day press release



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