Woolworths tells Australians to ‘get your Woolies worth’ in latest TV ad
Supermarket giant Woolworths has told Australians to “get your Woolies worth” and save when shopping at the supermarket.
The television ad features families, children and other customers finding special deals, price drops and Woolies’ ‘Fresh’ magazine.
Woolworths’ new ad aims to show the ways in which Australians can save when they shop with the company.
Andrew Hicks, director of marketing at Woolworths, said the supermarket giant is aware that every single dollar counts and the company is looking for new ways to help Australians make the most out of their grocery shop.
“Get your Woolies worth aims to showcase all of the different ways customers can save when they choose to shop with us, especially in the lead up to Christmas when stretching the dollar further is even more front of mind.
“We are pleased that customers have recognised what we have done to enable a cheaper shopping basket, and this campaign showcases tangible reasons for them to shop with us.
“This can be anything from the low prices always on everyday household essentials, weekly specials, earning points to get $10 off your future shop on your rewards card or just picking up free recipe cards or Fresh magazine full of great saving ideas.”
Woolworths’ creative agency of record is M&C Saatchi.
Credits:
- Woolworths:
- Andrew Hicks – Director of Marketing
- Nick Chapman – General Manager, Brand
- Caroline Squire – Head of Marketing Communications
- Samantha Smith – Marketing Communications Planner
- Kara Landrigan – Marketing Communications Specialist
- M&C Saatchi:
- Tom McFarlane – Creative Partner
- Ant Larcombe – Creative Director
- Phil Leece – Associate Creative Director
- Peta McDowell – Senior Art Director
- Rod James – Head of TV
- Am Lall – Senior Account Director
- Helene Herbert – Senior Account Manager
- Production Company: Kite:
- Paul Goldman – Director
- Baz Milas – Executive Producer
- Michael ‘Hooli’ Houlahan- Editor
- Song Zu – Music and Sound Mix
- Resolution – Design & Post Production
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Great ad. Pity Woolies pulled the cashrewards deal – because every dollar counts.
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Would rather pay extra for food that is actually fresh than support corporate greed. Shop smarter!!
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