Clems wins consolidated tax office account

Clemenger BBDO Melbourne has won the consolidated advertising account for the Australian Tax Office.

The announcement:

In a significant change to the way the Australian Taxation Office conducts its communications, Clemenger BBDO Melbourne has been appointed as the single agency of record for the total ATO account.

The win is a major shift for the Office – previously, contracts were awarded on a campaign-by-campaign basis, shared between a roster of agencies. For the first time, the ATO is appointing a single agency for all its communication needs.