NAB launches new campaign for Grand Final Day

National Australia Bank has launches a series videos in the run up to the footy grand finals.

The videos, uploaded to YouTube, are a series of auditions by NAB staff – who appear to be played by actors – to be ‘stand ins’ for Grand Final Day.

The first features Melbourne-born Jeremy.

The second features 51-year old Jenny.

Another introduces club champion tennis player Patrick.

And, Adelaide-born Matilda

The agency behind the ads was Clemenger BBDO Melbourne, which declined to comment on the videos.

NAB was unavailable for comment. The reveal is expected on Friday this week.

The campaign follows NAB’s ‘Honesty experiments, the most recent of which involved interviews with AFL players.

NAB is currently undergoing a media review, which incumbent ZenithOptimedia is defending.

Comments


  1. Macsmutterings
    22 Aug 12
    4:31 pm

  2. I want Matilda to stand in for me

  3. Confusia Ughhpleesno
    22 Aug 12
    4:46 pm

  4. wat

  5. At least it's not the C*NT BANK
    22 Aug 12
    9:35 pm

  6. Whatever comes of this will be a refreshing change from the rubbish that the Cant’s at Commbank have been serving up.

  7. Bored
    23 Aug 12
    12:24 pm

  8. Nice idea but SO boring.
    And stand in for what exactly?

  9. Yo Mamma
    23 Aug 12
    1:13 pm

  10. BK
    23 Aug 12
    1:21 pm

  11. I work at NAB and all these people actually work with us. Friday night drinks is a bit much when you get all these extroverts in a room together, projecting their personalities like any other completely real and normal human being.

  12. Dianne
    25 Aug 12
    7:01 pm

  13. Hi Matilda I would like to sleep in for me so that I can go to the grandfinal because I don’t get to have too many sleep ins.